Laura Woofter, founder and lead designer of Paper Allure, lives and breathes the concept of artful living. She opened Paper Allure after a successful career selling her stationery designs at market to finer boutiques and department stores all over the world, including Barney’s, Neiman Marcus, Fortnum & Mason in the UK, and Ito Ya in Japan. Her enjoyment of working with clients one-on-one compelled her to open a retail shop of her own.